If you want to get more local patients, the first step is getting the right keywords. The best way to get reviews is to give good service. Ask your patients to leave reviews and you should also make it easy for them to do so. Sending a personalized email and requesting positive reviews on your Google My Business Page are some of the best ways to get them. Make sure to monitor your rankings for location-specific keywords constantly or find a company like Social Cali to help. At least check them once or twice a month.
There are many reasons to do local SEO for dentists. Compared to global SEO, competition for local search terms is much lower. This makes it easier to get your website on top of SERPs. Local SEO factors in how close your practice is to the searcher, so it’s more likely that your listing will appear on the first SERP or in a 3-pack. This makes local SEO a key part of your overall online marketing strategy.
The next step in your local SEO strategy is to identify the keywords your prospective patients are searching for. While it’s easy to get stuck on generic keywords, a local SEO strategy uses local terms. People look for local information when they type in a search term, so targeting these specific terms can increase your chances of ranking. The process of keyword research involves brainstorming phrases, identifying key phrases, and analyzing the competition. Using a keyword research tool is essential for local SEO.
Mobile device optimization
Among the most important aspects of local SEO for dentists is mobile device optimization. With over a billion mobile devices on the market, mobile device optimization is essential to ensure your practice ranks highly among the top three search results. While traditional SEO works towards boosting your website’s global visibility, local SEO for dentists focuses on increasing its rankings within the local SERPs. This is important for attracting patients living nearby.
A website that doesn’t perform well on mobile devices can do more harm than good. Visitors can quickly become disillusioned with the lack of a mobile experience and will leave your website. Many dentists struggle to keep up with the latest trends in online marketing, making it necessary to hire an SEO agency. They will help you create an excellent mobile experience for your clients and ensure your site is easily accessible.
Choosing high-authority directories
For better search engine optimization, you need to choose high-authority directories for your practice. Citations, although important for local businesses, are often abused by spammers and hackers. Google will also look at the prominence of your listing. You can choose high-authority directories, however, to ensure that your listing shows up in Google searches. Here are some things to look for when choosing high-authority directories for your practice.
Citations are an important part of local SEO for dentists. Citations, or links, are links to your website from a high-authority website. You want these links to be from local market directories, niche-specific websites, and social media sites. Citations are important to local SEO because they can help prospective clients find your practice online. Also, you should choose directories that link back to your website, as they can affect your local search engine rankings.
Content with a local twist
With the popularity of Google becoming the new Yellow Pages, local SEO for dentists has become an important part of marketing. 3.5 billion searches are processed each day, 46% of which are local searches. According to Google, 87% of people use Google to find a dentist nearby, and if they find your practice through a local search, 72% will contact you within five miles. Adding a local twist to your content can help you appear in local searches and attract more patients.
Using keywords that are relevant to your area will help you rank higher in the search results. You can also create articles and publish them on other sites that target your local area. One way to do this is by guest blogging and publishing articles on other sites. You can write for other sites that offer content that will benefit your community and link to your website in your episode description. Getting backlinks is also important, and the right backlinks can boost your local SEO.
Claiming your Google My Business listing
While claiming your Google My Business listing for dentists is relatively easy, there are some things to keep in mind. First of all, you must make sure that the information you enter is accurate. If any information is inaccurate, it could lead to problems with search engine optimization. Additionally, it is crucial to use the same information on your website as it does on your Google My Business listing. If you have recently moved, update your business’ location and phone number on Google My Business. Remember, keywords are important for SEO.
While setting up a Google My Business listing for dentists is essential for local SEO, a practice that wants to appear in local search results must first verify its listing. After this step is complete, the practice can claim its listing in Google Maps and change its information. Once verified, the listing will become more visible on Google. If your practice is verified, it will appear in the local listings and improve SEO. It may take a few weeks before it appears on Google.